Marketing

All too often, companies take the scope of their offerings as a given, delaying changes that make the organization ripe for disruption. Kodak stuck with “film” as its core business while competitor FugiFilm Holdings, Inc. accepted the inevitability of digital replacing film. Fugi transformed its...

Kiwi CIOs have acknowledged the need to adapt their leadership in order to ensure their companies survive and thrive in an increasingly digital world – however, they’re also facing flat IT budgets. Gartner’s annual global CIO survey, which includes 161 CIOs from Australia and New Zealand,...

For reasons that would take too long to explain I find myself in Durban, South Africa, this week at a gathering of 6,000 architects from around the world. I haven’t yet found one who likes Steve Jobs’ design for the new Apple headquarters — the...

With customer experience at the heart of many insurance companies’ technology investments and initiatives, it comes as no surprise that Doug Fick’s experience heading up CRM and e-business for The Principal(Des Moines, Iowa; $483.2 billion in assets under management) has led to a distinguished career...

The word audacity comes to mind when I think of the fine line brand leaders must walk. Audacious actions can mean bold and courageous, which will build brand awareness and positive feelings. Audacious can also refer to impudent or cheeky, detracting from the brand’s image....

In the old days, a door-to-door salesman knew his chances of making a sale multiplied if he could talk his way into a home. For today’s retailers, a critical step is getting customers into fitting rooms. Once a customer is trying on a product, she...

There are so many lessons in the innovative Milo’s Kitchen® “food truck for dogs” campaign, let me count the ways. (Yes, you read my words correctly: a food truck, like the outdoor food trucks that populate downtown streets at lunch and public events, serving...

For the second time, Nordic has ranked No. 1 in Epic Implementation Support and Staffing in the latest KLAS report, Epic Consulting 2014. KLAS is a provider of impartial ratings of healthcare technology. This is the second KLAS report focusing specifically on companies that provide consulting...

You are the “CIO” of your organization, and the expectations and pressure couldn’t be higher. Your goal is to be an extraordinary leader with a transformative impact on your company and for your customers. The good news is there’s no shortage of guidance available regarding how to do so. But as you begin absorbing the contents of the many books, articles, conferences, blogs, tweets, videos and other posts on the topic, not to mention the daily tugs on your time from myriad stakeholders, you may begin to ask yourself: “Exactly what is my role anyway?