Marketing

I remember having a conversation with a CIO a few months ago who complained that her business partners thought IT was free. The business would have a need, tell IT all about it, and then be relatively oblivious about the true costs of the technology...

Working as a CIO and as a technology columnist, I see both technology PR and IT vendor marketing heading in the same, dangerous direction. In summary, those who do not seek ongoing, permission-based connection are doomed to send out perky little missives that get swatted...

Given intense competition for the world's best engineering talent, can your company really afford to lock up its code behind proprietary licenses? Sure, if you're in the business of selling software, giving it all away may not make sense. But the vast majority of companies...

If you’re a marketer with a knack for writing great copy, you may want to learn another job skill. New York City-based Persado is offering an artificial intelligence-based system for creating the most effective text for emails, web pages, and other marketing. Today, it announced it...

When I hike a mountain with many paths, I need a map, signposts, or, even better, a guide. Surrounded by too many choices, many leading in the wrong direction, I easily get lost. I need what my talented friend Cricket Redman of Cricket Design...

The most significant part of the 15 Monster Trends is they collide like old jalopies creating massive junk but some coming out on the other side like a brand new shinny formula cars. These are amazing just times, packed with mega opportunities…just be prepared....

Can a free offering and a financially sustainable business model co-exist? Look at the evidence. Wikipedia. National Public Radio. Mozilla’s Firefox browser and the LINUX operating system. Facebook, LinkedIn, Twitter, Instagram, YouTube, Gawker. The Moodle software platform for on-line educational experiences. All free and all appear...

In the daily quest to get things done faster and better, one thing often gets lost in the shuffle: the user experience. Unfortunately, many CIOs and other executive haven't received this memo. The end result? Products, services and functionality that either don't work or consistently...