Marketing

After Charles Lindbergh flew across the Atlantic in 1927, a company called Seaboard Air Line Railroad attracted an unusual amount of attention from investors who thought it was in the aviation business. The name actually was a reference to an old railroading term and had nothing...

My husband and I had two choices of hotels for our stay last weekend at a destination wedding—Hilton Garden Inn or Best Western. The choice was a no brainer. More on that decision shortly, but first, let’s take a diversion into the history of brands....

One of the hardest challenges facing leaders is making decisions in the face of uncertainties. To deal with the discomfort of uncertainty, some leaders turn their assumptions and beliefs into “facts” in their mind. That’s unfortunate. Stick blindly to ill-informed thinking, as some prominent...

How is technology affecting your business? Unlike the past 100 years, our business is no longer just about money; it is also about information. We need core competencies in not only lending but also technology and information management. Uber achieved a third of Toyota's market valuation...

After months of rumors, Facebook today unveiled “Instant Articles”, a program that natively hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Instant Articles debuts today with rich-media stories from The New York...

A special insert in the April 27th Wall Street Journal Report Report features articles about the future of the Internet contributed by a number of noted thought leaders. It is recommended reading for people who want to get closer to the mainstream view of...

McDonald’s new CEO, Steve Easterbrook, accepted a huge problem as his to solve. The former darling of the fast food industry is losing customers. First quarter revenues fell 11 percent. And unlike IBM, which uses share buybacks to maintain earnings per share (EPS) growth in...