Marketing

Kohl’s Corporation, headquartered in Menomonee Falls, Wisconsin, started with a unique business model: just the soft goods. It offered consumers a comfortable buying experience at lower-than-department store prices. Some people, especially Midwesterners, swore by the brand. My sister-in-law— born, raised, still living in Milwaukee, and...

It’s a cliché for journalists to whine about International CES, the annual consumer electronics show that brings gadget-hounds and billionaires like a nerdy plague upon Las Vegas this week. As many have complained — yours truly included — CES long ago devolved into a noisy...

One of the great promises of the Internet — a democratic, transparent, open network that would disintermediate entrenched industries, remove fee-taking middlemen and thereby lower the costs of goods — has seemingly been realized. Priceline and Expedia mostly killed travel agents; Prosper and Avant are fast...

Salesforce App Cloud ties together Salesforce's CRM apps, Force.com platform, and Heroku platform to run various parts of an application. Salesforce offers a variety of ways for customers to extend or customize their Salesforce apps or even build a different app linked to their CRM system....

From the Target employee that gave a rousing speech on Black Friday to the Southwest flight attendant that raps safety instructions, viral sensations get millions of views on YouTube and are endlessly retweeted and shared. They are even covered by media companies across the globe...

Sales plans should motivate and inspire people to stretch, achieve, and grow but these 5 classic blunders will do just the opposite. It doesn't matter what business you're in, sales is the single most important part of how you will grow. Yet, far too many founders...