Marketing

It’s easier than ever to make a mobile game. Unfortunately, it’s also easier than ever for a mobile game to fail. But developers and publishers can maximize their chances by following a handful of important rules. More than 1.8 billion people are playing mobile games around...

Economists argue that trade is good, essential in fact to growing an economy. If you excel at growing tomatoes, and I carrots, we will each have a healthier and more plentiful diet by bartering carrots for tomatoes. Once you add in far more people (across...

Do you want to stand out professionally and have potential business partners, or future employers take you seriously? Whether you're an an entrepreneur in search of startup funding, or an employee looking to land a better job, your LinkedIn profile may be working against you....

Commercially operated autonomous drones may be on the horizon, especially since Google and Amazon have announced plans to start drone-based parcel delivery in 2017. A policy problem is likely to follow: allocation of scarce airspace and preferred flight paths — an issue complicated by the...

Media and entertainment companies want to help shape the next entertainment platform: virtual reality. Over the last several months, companies including Condé Nast and Vice Media have delved into the technology as a new frontier for storytelling and a potential outlet for selling ads. They have...

Customers are becoming "impatient narcissists," according to Rick Davidson, president and CEO of the consultancy Cimphoni. "They want what they want, and they want it now," he said during this presentation on cognitive computing for the enterprise at the recent Fusion CEO-CIO Symposium in Madison,...

While CIOs are in the midst of transforming their companies into digital enterprises, experts have begun to sound a new alarm bell: The next wave of disruption has already started. Rick Davidson, founder and CEO at Cimphoni, a consultancy focused on the intersection of business and...