Marketing

Not-so-clever “iconization” is no substitute for smart, savvy branding, as many companies have discovered. Columnist Naseem Javed has had just about enough of this iTrend, and he's calling out overly cute marketers who fail to iDentify something original. ...

Wisconsin’s women entrepreneurs will have an opportunity to be part of the Make Mine a Million business program, which seeks to inspire one million American women business owners to reach the $1 million revenue level by 2010. Wisconsin is the first state to hold a...

Believe it or not, your customers can easily be exposed to abuses of your brand online, which can cause you to lose the goodwill you have established in the market. Organizations can take steps to mitigate some of the damage those abuses can cause, and...

A U.S. District court in Wisconsin has issued an injunction to enjoin Abbott Laboratories from any further sales of products that infringe on a patent held by Innogenetics, a Belgian-based biopharmaceutical firm. It is the latest in a series of court victories for Innogenetics,...

For the second time in three years, a federal judge has dismissed a patent infringement lawsuit filed by Madison-based HyperPhrase Technologies, LLC. The first suit was filed against the Microsoft XP Office suite; this time, Google's AdSense and AutoLink products emerged victorious in what...

Companies that don't act to protect their trademarks, even when they are unknowingly used by entities in other regions of the country, run the risk of losing their legal rights to them, according to Madison attorney Joe Boucher. In this latest version of Early Stage,...

With the changing rules of search, the highest bidder may get into the game, but there is no guarantee of a winning hand, according to Tech/Know columnist Troy Janisch. To make sure your ads reach the top, he recommends that you pay close attention to...

Google advertisers have the opportunity to engage in dayparting, a strategy that allows them to advertise online at certain segments of the day and week, and improve the results of their AdWords campaign, according to columnist Troy Janisch. To get the most out of Google's...

The promotional aspects of online video have not been lost on the Smirnoff Vodkas and the Nestles (Butterfinger chocolate bars) of the world. These are among the companies that have successfully incorporated online video into their advertising programs. According to Buzz Networks columnist Paul Gibler,...

Search engine marketing campaigns are not meant to be created and left alone, they must be actively managed, according to Tech/Know columnist Troy Janisch. In fact, "SEM" campaigns should be managed and adjusted as assiduously as investment portfolios, Janisch writes. ...