Marketing

The owner of a Milwaukee software business is expanding his company while shrinking his waistline. John Psuik, founder and CEO of Developer One Software, has entered into an agreement with a European mobile phone provider, and has used his own software applications to drop almost...

Lucigen Corp. has entered into an agreement that gives it the exclusive, worldwide right to manufacture and sell certain bacterial cells for toxic protein expression. Lucigen, which recently spun off a new company to develop enzymes that increase yields in bioethanol production, sees the cell...

Google's entry into radio advertising may have a positive effect on many marketers who aren't using radio, according to columnist Troy Janisch. In this edition of Tech/Know, Troy explains how Google has simplified local and national radio advertising for small business by integrating audio ads...

Today's multiple digital channels, and the brand attacks they contain, make brand protection more challenging than ever, notes Buzz Networks columnist Paul Gibler. With the need to proactively protect brands, he suggests that it's time to replace the old top-down approach to creating and...

A series of wireless communication initiatives and experiments are transferring customer loyalty to the small screen, writes Buzz Networks columnist Paul Gibler. As organizations review their business and marketing strategies, they need to figure out how wireless technology can shape the customer experience. ...

Ushering in a new age, DEMO Letter columnist Chris Shipley recently addressed the DEMO 2007 Conference in California, and once again reminded those in attendance that technology consumers are in charge. Not that they needed much reminding, as nearly 70 new products on display provided...

Beware of data center companies that don't want to show off their goods, opines columnist James Carlini. If they don't want to open their facilities to prospective customers, it begs the following questions: what are they hiding or what are they missing? Make sure you...

Until there is an effective antidote to spam, and as long as the Internet remains inexpensive to use and difficult to regulate, e-mail abuse and Internet fraud concerns will be commonplace, writes Tech/Know columnist Troy Janisch. To safeguard their reputations, Internet marketers must exercise caution,...