Political commentator David Brooks visited Madison last week to lend his views on why America is becoming such a “niched” society, and how information technology is contributing to this segmentation. Brooks, a columnist for the New York Times and a keynote speaker at the Brandworks...
Lindsay Stone & Briggs' annual Brandworks University is focused on niche marketing, which offers an alternative to the “one-size-fits-all” approach. Conference speaker Chris Anderson, editor-in-chief of Wired magazine and author of a best-selling book on niche markets, explains how the Internet is helping to drive...
Women got the right to vote in 1920, the right to secure business credit in their own name in 1974, and the determination to develop their businesses into $1 million enterprises with the onset of Make Mine A Million. During the program's recent Wisconsin conference,...
Doing global business is not just a trend, it's a business necessity in many cases. Witness Wisconsin's expanding export business, which includes building commercial relationships in China and India. In this Visions interview with WTN, technologist Murali Iyer, a speaker at the May 22 Wisconsin...
For those who would like alternatives to the 800-pound gorillas in the search-engine room, take heart. As Buzz Networks columnist Paul Gibler explains, there are endless alternatives to Google, MSN, Yahoo!, and AOL, and they have the capacity to boost your search engine...
As part of its plan for customer adoption, Jellyfish.com, a Madison-based shopping search engine, is partnering with Channel Intelligence to combine its cost-per-action advertising model with CI's sales-tracking technology. Jellyfish is competing with online advertisers that use the cost-per-click model, which is still the most...
In the battle of brand images, the theme-based city is becoming dominant in certain areas. In this edition of Name Bank, columnist Naseem Javed notes that a city name is not necessarily the most important thing in creating a stronger brand. That lies in building...
Websites come and go, writes DEMO Letter columnist Chris Shipley, but to stand the test of time they must make the most out of the consumer's limited time and attention. Otherwise, to paraphrase Andy Warhol, all they will have is 15 minutes of fame....
Customer engagement is the mantra of new and aggressive attempts to reach the public through new-media concepts. In this edition of Buzz Networks, columnist Paul Gibler looks at four companies that have revamped their approach and now are using web-based media to good effect....
TomoTherapy may have its sales eye on the Orient, but the company still is a player in the European medical device and imaging market. This week, a French hospital named for Madame Curie announced that it has installed the TomoTherapy Hi-Art system, and two more...