Marketing

Lindsay Stone & Briggs' annual Brandworks University is focused on niche marketing, which offers an alternative to the “one-size-fits-all” approach. Conference speaker Chris Anderson, editor-in-chief of Wired magazine and author of a best-selling book on niche markets, explains how the Internet is helping to drive...

For those who would like alternatives to the 800-pound gorillas in the search-engine room, take heart. As Buzz Networks columnist Paul Gibler explains, there are endless alternatives to Google, MSN, Yahoo!, and AOL, and they have the capacity to boost your search engine...

As part of its plan for customer adoption, Jellyfish.com, a Madison-based shopping search engine, is partnering with Channel Intelligence to combine its cost-per-action advertising model with CI's sales-tracking technology. Jellyfish is competing with online advertisers that use the cost-per-click model, which is still the most...

In the battle of brand images, the theme-based city is becoming dominant in certain areas. In this edition of Name Bank, columnist Naseem Javed notes that a city name is not necessarily the most important thing in creating a stronger brand. That lies in building...

Customer engagement is the mantra of new and aggressive attempts to reach the public through new-media concepts. In this edition of Buzz Networks, columnist Paul Gibler looks at four companies that have revamped their approach and now are using web-based media to good effect....

TomoTherapy may have its sales eye on the Orient, but the company still is a player in the European medical device and imaging market. This week, a French hospital named for Madame Curie announced that it has installed the TomoTherapy Hi-Art system, and two more...