Marketing

Hundreds of trademark applications have been filed in the United States that include the word "entrepreneur." Many of the claimed owners of entrepreneur-formed trademarks have engaged in legal disputes over the scope and extent of each other's rights. Is the word "entrepreneur" capable of exclusive...

The original Star Wars was groundbreaking in many aspects, including its use of Dolby's four-channel surround sound. So stunning was the sound that the Academy of Motion Picture Arts and Sciences created an award for sound effects director Ben Burtt. But the dramatic improvement in...

Private information is increasingly being collected and used, and columnist Paul Gibler weighs in on cases where this has riled consumers. He also gives recommendations on how companies should approach consumer privacy and make sure their policies and employees are aligned to avoid unfortunate incidents....

Brand names are only international, and you can discard all the books that say otherwise, according to columnist Naseem Javed. Whether we like it or not, marketing is borderless, as is communication, over the world's e-commerce community. In this edition of Name Bank, Javed says...

When it comes to promoting Wisconsin as a business location, the state's approach and the resources devoted to it have been lacking, writes Inside Wisconsin columnist Tom Still. The next state budget, which is now being hammered out in Madison, should not shortchange the need...

A telling statistic in online sales is that 98 percent of Internet shoppers leave e-commerce sites without buying, but the smarter Internet marketers aren't letting go without a fight, according to columnist Troy Janisch. In this edition of Tech/Know, he touts new technology that is...

E-mail, part of the first generation of Web technologies, might be crumbling under its own weight, according to columnist Paul Gibler. In this edition of Buzz Networks, Gibler provides 583 reasons to question whether e-mail is really the best way for businesses to connect with...