Marketing

Most effective search engine optimization (SEO) tactics have one thing in common: keywords. By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site’s natural search engine ranking. Obtaining a desirable search engine ranking requires good...

The prevalence of online banners and text ads have made all but the most annoying online ads nearly transparent to online users. To stand out from the crowd, some marketers are turning to a simple, relevant and transparent advertising format: the text link. With in-text...

PALO ALTO, Calif. — For anyone who has dreamed of creating his own glossy color magazine dedicated to a hobby like photography or travel, the high cost and hassle of printing has loomed as a big barrier. Traditional printing companies charge thousands of dollars upfront...

The company says it's offering outplacement support and severance pay. Faced with economic kryptonite, even Google withers. The company on Thursday said that it plans to cut about 200 marketing positions around the globe. "[T]oday we have informed Googlers that we plan to reduce the number of roles...

At a time when consumers are increasingly questioning companies that invest big dollars in sports sponsorships, Bank of America has defended its sports marketing activities. Multimillion-dollar sports marketing deals are worth the investment because for every dollar spent on sports marketing, the company gets $10 in...

With the economy taking a toll on even social-networking sites, eMarketer reduced its global forecast for advertising in the sector this year to $2.3 billion, according to a report in The Wall Street Journal. Social networks, on a worldwide basis, are expected to post advertising growth...

Safe assumption: Teens are online. Unsafe: Retirees aren’t. About nine out of 10 US consumers ages 12 to 24 use the Internet. That is not surprising. But more than one-half of those ages 65 to 69 are online as well, and Internet-using 70-to-74-year-olds make up 45% of...

Businesses that rely heavily on Internet marketing and business communications are keenly aware of the Federal Trade Commission's CAN-SPAM act of 2003. After requesting and considering public comments on a number of proposed provisions, the FTC adopted new provisions under CAN-SPAM, which touch on four...