Marketing

Why did you click on this article? I bet the headline had something to do with it. So many press releases display boring headlines ("Our Company Is Going To Attend An Obscure Sales Conference Somewhere") and even more lifeless copy in the body of the...

Viewing profiles? Capturing recent information? Tracking communications? Building lists? Predicting activities? The Customer Relationship Management (CRM), processes a company uses to track and organize its contacts with its current and prospective customers are a one-way road on the social media landscape....

Net worth and consumption are falling. Unemployment and interest rates are rising. The economic outlook is weak for years. What can you do? If you’re concerned about the economy, you can use social media to hedge your bets. This week, I had the opportunity to listen to...

LinkedIn might be the number one recruiting website for reaching Generation X and older, but Troy recently learned that it works like number two when it comes to reaching Generation Y. According to a recent survey by Experience Inc., a top provider of...

When Audrey Spangenberg idly typed “FirePond,” the name of her small software company, into Google this year, she was not happy with what she saw. Her company’s site came up as the top search listing. But just above it, Google showed the ads of competitors that...

Filament Games is a small Madison firm that wants to be the developer of the "Citizen Cane" of educational games. But these goals may be thwarted, or at least stifled, company founders Dan White and Dan Norton said, if Wisconsin does away with the one-year-old...

Ninety-eight percent of Internet shoppers leave ecommerce sites without buying, which is why Internet-savvy marketers are starting to use re-targeting technology to pursue customers who have left their website, and to recapture lost sales. Retargeting works by placing a “tracking pixel” from an ad network...

This is Part Two of three short excerpts from the first chapter of his new book, The Innovation Zone, Tom Koulopoulos paints a picture of how our thinking about innovation needs to change from the tired notions we have grown up with. ...