One of the biggest obstacle to marketers in the 21st century? The common penny. Getting consumers to pay “anything” to sample a product or service — even just a penny — is one of the greatest challenges that marketers face, according Chris Anderson, author of Free:...
Will Web 3.0 shatter axioms behind your current business model? What are the implications of Web 3.0 for marketing, supply chain management, IT infrastructure and information security? Aged-old assumptions underlying many business models no longer hold true as Web 3.0. Technology changes how we communicate...
It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don’t do some careful planning, you can easily find yourself spending...
"[Click value] goes beyond pure view-through," Ms. Kelland said. "A consumer sees an ad or a recommendation and later on they conduct a search and then they go through to make a purchase. Display ads, in particular, have strong impact on search behaviors and also...
What happens when you decide to let anyone leave comments on any website they visit? Google Sidewiki. Although Google Sidewiki isn’t the first attempt by a company to integrate its comment system into the browsing experience, with the weight of Google and its popular toolbar behind...
When it comes to email marketing there are a number of rules to follow. Mailing on certain days, keeping up with lists, authenticating messages and the list goes on. But did you know that mailings to certain states could be more 'at risk' for deletion...
Question: How effective is social networking for B2B (industrial) marketing?
Answer: Social media can be a powerful tool for B2B marketers and business owners. It can be used effectively to monitor prospects, drive referrals; create new business opportunities; and attract the right talent and more…...
Some of you may be reading our series on the Internet of Things and wondering: what use is this to me in my daily work? So one day my fridge will be able to tell me when the milk has run out, when I travel...
Social capitalism — the capital you gain through your ability to influence other people — isn’t a new phenomenon. It’s just new to the masses as the result of social media networks such as Facebook and Twitter. The Whuffie Factor, by Tara Hunt, is...
Although many marketers have been asked to slash their budgets due to the economy, Social media programs are still growing for companies. Forrester’s first quarter 2009 CMO Recession Online Survey said social media spending will continue to grow for nearly half (47 percent) of the companies...