Marketing

Would you like to know what your customers want before they do? Of course. Every business wants to be able to anticipate the needs of their customers. And that starts by understanding customers in a deep and meaningful way. Unfortunately, that is getting harder and harder in our...

“Brands Expand Into New Niches With Care, but Not Without Risk,” a recent NYT article, was full compelling brand extension stories. It also contained examples in which I found myself saying, “What were they thinking?” Here are some examples from the article of both...

The breakthrough financial success of the new Wonder Woman film contains an important lesson. For years, women super-heroes were outside the scope of movie producers’ considerations. Why? A 2004 film, Catwoman, also starring a female superhero, had failed to achieve its commercial aims. An assumption...

LinkedIn is bringing its Today's Job Matches feature to mobile job seekers in an upcoming update. LinkedIn is rolling out new tools aimed at helping job seekers find new work and recruiters hunt down better matches for open positions....

For employers, hiring and retaining young employees has become more difficult than ever before. Today’s young IT workers are often looking for different things in a job than their older counterparts are. Both research and anecdotal evidence suggest that the millennial generation, those born between 1981...

Every technology wave calls the role and value of IT into question. More than a dozen years ago it was cloud technology raising the question “Does IT Matter?” Today, digital transformation is calling the role of IT in to question. This requires the...