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Madison, Wis. - Companies and marketers can create "brand fanatics" by recognizing the power of "online" and bringing consumers into their advertisements, according to the chief marketing officer for Yahoo! ...

Washington, D.C. - Reductions in software piracy were reported in several emerging markets, but 35 percent of the packaged software installed on personal computers worldwide in 2005 was illegal. ...

There is both a new World Wide Web and a new, customer-centric world order that businesses and their branding/marketing professionals would be wise to adapt to, according to the leadoff hitters at Brandworks University 2006. ...

Suppose you’re a venture capitalist in San Francisco or Boston, and you’re on the verge of investing big bucks in a promising high-tech firm in Wisconsin. Everything looks right: The management team is in place, the business plan is tight, and the technology is novel....

A couple weeks ago, I asked, "Just what is this Web 2.0?" I'm not the only one who ponders the wide use of a phrase to label everything from start-ups ("Oh, that's a Web 2.0 company") to services ("Here's another Web 2.0 site") to...