Entrepreneurs

Hint: It's not what you think it is. Are you a gambler? The answer might surprise you. Risk is part of being an entrepreneur. You are accustomed to taking risks, otherwise you wouldn't be contemplating or running your own business, right? Well, perhaps, but it has to...

Life's toughest decision really boil down to answering 5 simple questions I was terrified, but I was comfortable. That was the way it felt almost 30 years ago when I started my first company. I was gainfully employed, making an extraordinary salary, had all the perks...

There’s been a lot of fretting lately about funding reductions for the UW system, including the flagship campus in Madison. There is no doubt that anything that reduces the real or perceived quantity and quality of either the research or educational output of the UW...

Growth doesn't have to come at a high cost. If you've recently launched a startup, you know your brand needs as much exposure as possible. When you don't have much capital to work with, however, you may require a more cost-effective strategy. Luckily, digital marketing...

One of the great promises of the Internet — a democratic, transparent, open network that would disintermediate entrenched industries, remove fee-taking middlemen and thereby lower the costs of goods — has seemingly been realized. Priceline and Expedia mostly killed travel agents; Prosper and Avant are fast...

What matters is that employees feel included. There is no single reason why employees join a specific startup. Motivations can range from the technology vision and track record of the founders to job titles and commute times. And the promise of an equity payday is always...