Economy

Speaking to a group of regional business and government leaders in the Northwoods, Wisconsin Department of Commerce secretary Dick Leinenkugel said said the federal economic stimulus plan includes provisions for five specific grant and loan programs designated for broadband development initiatives. "This is an...

What health care providers don’t know about the health information technology funding available under the financial stimulus law could hurt them financially, speakers at a Washington briefing said last week. At the same time, educating providers about all the health IT “carrots and sticks” in...

At a time when consumers are increasingly questioning companies that invest big dollars in sports sponsorships, Bank of America has defended its sports marketing activities. Multimillion-dollar sports marketing deals are worth the investment because for every dollar spent on sports marketing, the company gets $10 in...

Scientists create project proposals, equipment wish lists Dara Frank's experiments with bacteria at the Medical College of Wisconsin require isolating 20,000 cells - by hand. The tedious task takes about 160 hours and typically is done by scientists and students in her lab over two months. A...

Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth -- and continuing profitability -- during the current hard times. The online shoe and clothing store doesn't spend massive sums creating and implementing online or offline marketing and advertising campaigns,...

In a down economy, it might seem counterintuitive to try experimental mediums such as Twitter for marketing and customer outreach. After all, the more well-established Facebook has a documented 175 million active users, while estimates place Twitter (which doesn't disclose such figures) at around 5...

It’s not a great depression, neither is it a great recession we’re going through now. At the Brite conference this week, Umair Haque called it a great “compression,” as an economy built on perceived value reconciles with actual value. This morning, The New York Times...