"[Click value] goes beyond pure view-through," Ms. Kelland said. "A consumer sees an ad or a recommendation and later on they conduct a search and then they go through to make a purchase. Display ads, in particular, have strong impact on search behaviors and also...
CIOs can see the light at the end of the dark economic tunnel, but that hasn’t shifted their focus from increasing productivity and reducing costs. CIOs and IT leaders can see the light at the end of the dark economic tunnel, but that hasn’t shifted the...
The job of government CIO hasn't hasn't gotten easier, but it's certainly grown more interesting. CIOs at federal agencies are under pressure to adopt new technologies, deliver on the promise of "open government," and shed outdated procurement practices. At the state and local level, the...
IT workers on the hunt for greener pastures look for any advantage they can find to land that dream job. But just how useful are recruiters in the technology job market? Dice.com asked as much this month in its September job update. Click here to view...
When it comes to email marketing there are a number of rules to follow. Mailing on certain days, keeping up with lists, authenticating messages and the list goes on. But did you know that mailings to certain states could be more 'at risk' for deletion...
Shares of Xerox fell about 15% in Monday trading on concerns that the company's plan for a multibillion dollar acquisition of outsourcer Affiliated Computer Services could expose the imaging giant to significant debt and integration problems. Xerox shares were off 14.86% Monday, to $7.68. ACS shares...
At Demo Fall 09 in San Diego, more than 60 startups and a few veteran outfits strutted their stuff before a skeptical audience of venture capitalists, tech aficionados, and journalists. A lot of sexy and innovative technology was on display this week, most of it...
John Culberson, a Texas Republican Congressman, says if people actually knew what was in the healthcare bill, they'd oppose it. So he posted the entire text of the bill to the Internet, using a Web 2.0 tool that allows people to annotate the document and...
Adobe's Flash technology has long played a major role in delivering compelling graphics online, but a shadow hangs over its future. Three powerful technology companies -- Apple, Google, and Microsoft -- and open-source companies like Mozilla are working to make Flash unnecessary. At least that's the...
Social networks can be scary places that cause many companies to debate whether to continue supporting social network access for employees at the office. But keeping a company safe from potential security issues isn't as hard as it might appear. Here are 10 ways to...