Digest

Given intense competition for the world's best engineering talent, can your company really afford to lock up its code behind proprietary licenses? Sure, if you're in the business of selling software, giving it all away may not make sense. But the vast majority of companies...

If you’re a marketer with a knack for writing great copy, you may want to learn another job skill. New York City-based Persado is offering an artificial intelligence-based system for creating the most effective text for emails, web pages, and other marketing. Today, it announced it...

Google is gearing up to sell wireless service directly to customers as a mobile virtual network operator (MVNO), by acquiring excess network capacity from Sprint and T-Mobile and reselling it to customers under its own brand. This is the same approach used by Cricket Wireless,...

Roasting coffee is complicated. Subtle changes in timing and temperature can noticeably affect the flavor of your coffee, and getting things right often requires meticulous tweaks to your roaster settings—or hands-on attention to the roast itself. But a company called Behmor wants to simplify this painstaking...

We're getting Big Data all wrong, and it's holding us back. By making a fetish of the volume of data we're collecting, we've completely overlooked the most important aspect of our data: analyzing it. Such analysis is often assumed to be the province of data scientists,...