Commentary

Brand names are only international, and you can discard all the books that say otherwise, according to columnist Naseem Javed. Whether we like it or not, marketing is borderless, as is communication, over the world's e-commerce community. In this edition of Name Bank, Javed says...

In a market dominated by outsourcing, chief information officers want to know how to generate business value while focusing a minimal amount of attention on non-strategic operations, according to columnist Patrick Gray. In this edition of Breakthrough IT, he provides some CIO guidance for preventing...

The recent assertions of John Simpson, stem cell project director for an organization that is challenging stem cell patents held by the Wisconsin Alumni Research Foundation, ignore some fundamental truths about publicly funded research in Wisconsin, according to columnist Tom Still. In this edition of...

Amgen, once a darling of the biotechnology industry, apparently has become a victim of its own success and perhaps an excess of legal maneuvering, according to MedTech Futures columnist Ogan Gurel. The company recently announced the layoff of 2,600 workers, about 14 percent of its...

Is real broadband connectivity just a fairy tale? Columnist James Carlini poses that question in his most recent edition of Carlini's Comments, and the answer will not please the major telecommunications firms. Carlini, long a proponent of fiber-to-the-home service that provides the highest possible bandwidth,...

These are heady days for the Wisconsin biotech industry, as the recent financial success of TomoTherapy and NimbleGen would attest, and the presence of Mentor Corp. at University Research Park would argue, according to Jim Leonhart, executive vice president of the Wisconsin Biotechnology and Medical...

When it comes to promoting Wisconsin as a business location, the state's approach and the resources devoted to it have been lacking, writes Inside Wisconsin columnist Tom Still. The next state budget, which is now being hammered out in Madison, should not shortchange the need...

A telling statistic in online sales is that 98 percent of Internet shoppers leave e-commerce sites without buying, but the smarter Internet marketers aren't letting go without a fight, according to columnist Troy Janisch. In this edition of Tech/Know, he touts new technology that is...

The term "project deliverables," the latest reincarnation of "We deliver," is one of the performance standards CIOs use to measure information technology projects, but they should not be the "be-all" and "end-all" of IT projects. In this WTN Guest Column, IT consultant Patrick Gray says...