Commentary

Question: How effective is social networking for B2B (industrial) marketing?
Answer: Social media can be a powerful tool for B2B marketers and business owners. It can be used effectively to monitor prospects, drive referrals; create new business opportunities; and attract the right talent and more…...

A couple of friends and I recently met for beers at Slattery's and I paid the bill with a USAirways MasterCard from Barclays Bank. So imagine my surprise a couple days later when I got an email message from USAirways bearing the subject line, "How...

Matt Storms interviewed Scott Button, Managing Director of Venture Investors, a venture capital firm in Madison, Wisconsin. In this audio podcast of their conversation, Scott elaborates on the stage and industry focus of Venture Investors and their Venture Igniter program. He also describes...

If we set the bar higher for the country’s network infrastructure, will we positively affect regional and national economic development? The FCC wants to get a better definition of broadband. That’s why they’ve asked the industry and individuals to respond to their request by the...

We are living in an era of increased regulation and renewed enforcement efforts, especially for public companies as well as private companies in industries associated with the 2008 meltdown. Governmental regulation and enforcement is typically reactionary in nature rather than proactive. Could you imagine where...

Increasingly, indications are that the H1N1 influenza might pose a greater health threat than we saw with the recent pandemic. There are two reasons to think this. First the World Health Organization is receiving reports that Tamiflu-resistant H1N1 strains are popping up around the world. The...