Commentary

You probably know who signs the paychecks in your organization. Most of us can read an organization chart and figure out who reports to whom. We might even know one or two board members, shareholders or major contributors. But that might not tell you...

Now a new routine emerges as savvy marketers enjoy cyber-branding using Network Solutions’ latest offer of $1,000 to secure a domain name for an entire century....

It's easy to be fooled by first impressions. And I have to admit that when my former colleague Jim Forbes decided to profile Confoti in the January 2002 issue of DEMOletter, I was rather dismissive. After all, the company offered customized confetti...

Executives like Jack Welch and Larry Bossidy have been lionized in the press and academic circles for their aggressive attitude, relentless focus on bottom line performance and stellar financial results. While these leaders and the companies they run offer many valuable lessons, the management philosophies...

A few weeks ago, I was speaking to a group of PR account executives when one woman asked a question that she really didn't mean to ask. In phrasing her question, seeking my opinion on the proliferation of mobile devices, she asked if computers were...

Return on investment has become a national obsession. Like Mom and apple pie, it’s hard to argue against it. But in many organizations ROI has become more of a steamroller than a financial tool, and it is not always clear who is in the driver’s...

Twice in my career, dating back as long ago as 1988, I enthusiastically embraced the idea that personal computing had become a lifestyle and joined teams to create magazines to examine and celebrate that life. Both times, we were - at best - well ahead...