Commentary

A few weeks ago, I was speaking to a group of PR account executives when one woman asked a question that she really didn't mean to ask. In phrasing her question, seeking my opinion on the proliferation of mobile devices, she asked if computers were...

Return on investment has become a national obsession. Like Mom and apple pie, it’s hard to argue against it. But in many organizations ROI has become more of a steamroller than a financial tool, and it is not always clear who is in the driver’s...

Twice in my career, dating back as long ago as 1988, I enthusiastically embraced the idea that personal computing had become a lifestyle and joined teams to create magazines to examine and celebrate that life. Both times, we were - at best - well ahead...

There are three locations on an Internet search page: top, middle and down. A search engine report sometime fits onto a single page and other times it’s 100 feet long. Today, e-commerce is like a deep ocean: If your Web site’s identity is successful, only...

We all know how good 20/20 hindsight is. By using a little “pro-active” hindsight, we can imagine what this decade will look like from the vantage point of 2010. Like any other predictions, these forecasts are probably more useful for the thought they stimulate than...

Donald Trump is the living legend with one of the greatest surnames of our period. Trump, a superb name brand that fits like a glove his personality and his business empire, is also my hero. Don is a savvy global marketer with a great personality...

Networking is a critical component of our business and professional development. However, we often wait until we have lost a job or a key customer before we join a professional organization or attend a business function. I recently met a group of displaced technology workers...