Commentary

Corporate image is the art of creating true business identities, and projecting them to the subtle minds of the public, all in pursuit of capturing their trust in a name. But when there is no substance, the deal is just a sham, and suddenly, this...

Little I write about these days stirs as much feedback as my columns on the emerging social media market, the convergence of blog tools, search, social networks, and syndication technologies....

This week, Byron Glick examines the dance between IT shops and the organizations they work for. By exorcizing mismatches, miscommunications and unequal shares of power within a business, both partners in the dance can share control and succeed....

What one thing, if done extremely well, is a powerful key to highly successful marketing in technology commercialization organizations? And what, if done poorly, is an enormous marketing obstacle? The answer is delegation. How well you delegate will have a direct impact on how effectively...

All you corporate numbers wonks out there, time to listen up. Here’s something new to stuff into your spreadsheets. The Gallup Organization, a leading international survey research and consulting firm, estimates that “actively disengaged” workers are costing US businesses $300 billion a...