Commentary

While relying on acronyms or initials to identify your business may seem convenient and easy to remember, there are definite consequences for such reduction. This week, NameProtect delves into what makes and breaks abbreviated company names....

Richard Thieme's new book, “Islands in the Clickstream,” is a collection of over 150 reflections on the digital world. WTN will be reprinting excerpts from selected chapter of “Islands in the Clickstream” until the end of the month. This week: “Digital Spirituality.”...

DEMO 2004 presenting company DataPod spent last week in Silicon Valley to roll out its new identity and its long-awaited software. The Israeli company has taken on the moniker BeInSync, a name that aptly describes the services delivered by the 1.0 release of its synchronization...

Richard Thieme's new book, “Islands in the Clickstream” is a collection of over 150 reflections on the digital world. WTN will be reprinting excerpts from selected chapter of “Islands in the Clickstream” until the end of the month.This week features an excerpt from chapter...

During the late 1990s, most companies had to scramble to attract and retain high-caliber talent. For the past three-plus years companies have been focused on getting rid of people, not keeping them, and encouraging workers to leave rather than convincing them to stay....

Richard Thieme's new book, “Islands in the Clickstream,” is a collection of over 150 reflections on the digital world. Released in May, Thieme's book has been hailed as extremely insightful and powerfully original due to his ability to explore the world of technology and present...

Search engine text ads can outperform most banner ads, even when users aren't clicking. In a recent study, text ads that were placed in the top spots on search engines caused a 27 percent increase in name recognition. Text ads on article pages caused a...