Commentary

Richard Thieme's new book, “Islands in the Clickstream” is a collection of over 150 reflections on the digital world. WTN will be reprinting excerpts from selected chapter of “Islands in the Clickstream” until the end of the month.This week features an excerpt from chapter...

During the late 1990s, most companies had to scramble to attract and retain high-caliber talent. For the past three-plus years companies have been focused on getting rid of people, not keeping them, and encouraging workers to leave rather than convincing them to stay....

Richard Thieme's new book, “Islands in the Clickstream,” is a collection of over 150 reflections on the digital world. Released in May, Thieme's book has been hailed as extremely insightful and powerfully original due to his ability to explore the world of technology and present...

Search engine text ads can outperform most banner ads, even when users aren't clicking. In a recent study, text ads that were placed in the top spots on search engines caused a 27 percent increase in name recognition. Text ads on article pages caused a...

Today, Palo Alto-based start-up Five Across introduced a new instant messenger system, called InterComm. At first blush, another IM system may seem redundant, silly and unnecessary. After all, AOL, MSN, and Yahoo already capture the vast majority of consumer IM users. What can a newcomer...

MADISON—It's PGA Championship Week in Wisconsin, which means the golfing world will beat a path to one of the state's most spectacular doorsteps, the 7,514-yard Whistling Straits course in Kohler. With lake-hugging holes named “Grand Strand,” “Cliff Hanger” and “Voyageur,” it's an inspiring place for...

Nobody will ever admit to buying technology for technology’s sake. And yet a visiting space alien that is watching most companies acquire and deploy technology could be forgiven for believing that’s what most of us are doing. We put almost all our energy into specifying,...