Commentary

For any corporation with plans to hit the markets with an IPO in 2005 or beyond, here are some key points. Your corporate image and brand name recognition are important....

I was going to write today’s column about a toilet seat. Seriously. But then controversy swirled around the fact that I—and 99 others—even had this toilet seat in the first place....

Why is 90 percent of the Internet ever so underutilized and why is 90 percent of the technology marketing increasingly poor? Is it because this highway is considered free and taken for granted and has lost its power?...

Nearly 20,000 people got an idea of what Madison could offer to the field of educational games over the last few days. That’s how many new visitors our coverage of last Thursday’s public forum with three UW-Madison game researchers brought to WTN‘s Web site...

It’s a new year and a new beginning for executives, workers and community economic developers. What key trends will shape their agendas in 2005?...

Hewlett-Packard’s decision last week to merge its Imaging and Printing Group and its Personal Systems Group into one Imaging and Personal Systems Group (IPSG) is a major milestone in HP’s journey to become the consumer technology brand....