Commentary

If you were ever skeptical about hockey-stick market adoption curves, just take a look at the data from Guidewire Group’s BlogOn 2005 Social Media Adoption Survey to see that business blogging isn’t just about to take off – it already has. ...

Blogging is becoming a big deal as the new communications method moves from twentysomethings to corporate leaders, but many remain baffled by the new tool....

Every organization wants more innovation – but how to best produce it? Some believe innovation results from creating the right environment to enable inspiration and invention among employees. Innovation is left up to individuals to create in their own unique ways. But few managers are...

It's estimated that the typical customer is bombarded with more than 3,000 advertisements each day. So it's not surprising that consumers are ignoring all but the most relevant ones....

Madison is a wired and unplugged city. Broadband access is easily available. Many businesses offer Internet access as a convenience and creative way to attract customers. However, recent news reports and editorials might lead you to believe that the city is falling behind other municipalities...