Author: WTN News

As the U.S. Senate prepares to vote on a Republican proposal to repeal the Affordable Care Act, the possibility looms that Wisconsin could lose billions of dollars over time for the very reason the GOP hated Obamacare in the first place. That reason was the required...

23 June, 2017 /

There have been times over the last two months when Golan Ben-Oni has felt like a voice in the wilderness. On April 29, someone hit his employer, IDT Corporation, with two cyberweapons that had been stolen from the National Security Agency. Mr. Ben-Oni, the global chief...

22 June, 2017 /

Would you like to know what your customers want before they do? Of course. Every business wants to be able to anticipate the needs of their customers. And that starts by understanding customers in a deep and meaningful way. Unfortunately, that is getting harder and harder in our...

22 June, 2017 /

“Brands Expand Into New Niches With Care, but Not Without Risk,” a recent NYT article, was full compelling brand extension stories. It also contained examples in which I found myself saying, “What were they thinking?” Here are some examples from the article of both...

16 June, 2017 /

The breakthrough financial success of the new Wonder Woman film contains an important lesson. For years, women super-heroes were outside the scope of movie producers’ considerations. Why? A 2004 film, Catwoman, also starring a female superhero, had failed to achieve its commercial aims. An assumption...

08 June, 2017 /

Waze is expanding its carpool service to cover the entire state of California, after successful trials in San Francisco, Sacramento, Monterey, and across Israel. The app identifies suitable commuters that live in between the driver’s home and work locations. The rider pays their share of the...

07 June, 2017 /