Author: WTN News

Successful internal brand building requires more than a marketing campaign and the involvement of the marketing department. Key people in the organization play a vital role in marketing the brand. Employees today are too savvy for marketing-style campaigns alone to work....

Richard Thieme might have left the ministry years ago, but he hasn't given up preaching. Today, rather than illuminate Scripture, the author and speaker on all things Internet spotlights old ways of thinking – and challenges his listeners to forsake them....

The world of venture financing abounds in colorful characters. Madison, Wisconsin has its own cast of characters, equally colorful. I like to think that I’ve managed to fit quite nicely into both. I’ve been asked many times how I ended up here. ...

Let’s say good-bye to the "New Economy". Wisconsin’s economy needs new thoughts, new processes, and new innovations, but the term “The New Economy” no longer works....

Don Wilson, an 18-year GE veteran, was promoted to president of the General Electric Medical Systems Information Technologies unit in May to replace Gregory Lucier, who left to become CEO at Invitrogen. The division focuses on information technologies and most of GE Medical's monitoring systems....

MILWAUKEE, WI – It’s Saturday night. Your 4 year old has stomach pains, and you drive to the emergency room. You check in and provide all sorts of personal medical information including her medical history and your billing and insurance information. Meanwhile your child is...