Author: WTN News

Developing a viable technology company requires insight, discipline, and a relentless focus on developing technology, business and marketing plans. Many successful startups create a high-value company by defining and targeting a large market opportunity for products and services in focused market in which they can...

Few topics of this newsletter hit a nerve as sharply as social networking has. In fact, I get more mail when I write on this topic than I seem to receive on all other topics combined. (Something I suppose I should keep in mind when...

Middleton, Wis. – By utilizing targeted direct-mail marketing, Middleton-based Customer Potential Management Group (CPM) has brought a Midwestern health care provider unexpected returns: Forty-six patients for a new primary-care physician, 505 overall new patients and $152,944 net profit. CPM is a provider of relationship management...

Hartland, Wis. -- The Congenital Heart Institute at Miami Children’s Hospital and Arnold Palmer Hospital are now utilizing VERICIS Cardiovascular Information System. VERCIS, developed by Milwaukee-based Camtronics Medical Systems, streamlines echo images and is designed to improve patient care....

The switch from Telecom to VoIP (voice over internet protocol) has been a long time coming. For those of us who work with Telecom, we have been nervously looking over our shoulder as VoIP technology gains momentum. If you are like me, you may have...

The biotechnology community in Wisconsin calls itself “America’s Third Coast,” referring to its proximity to Lakes Superior and Michigan. Approximately 150 companies belong to the Wisconsin Biotechnology Association (WBA), based in Madison, which is also home to the Big 10 campus of the University of...

Perhaps the gap between Wisconsin’s biotechnology sector and other well-established biotech regions is closing. A March 1 article in Genetic Engineering News featuring Wisconsin’s biotech sector as “America’s Third Coast,” gives credit where it’s due, say technology leaders....