Author: WTN News

Madison, Wis. - Companies and marketers can create "brand fanatics" by recognizing the power of "online" and bringing consumers into their advertisements, according to the chief marketing officer for Yahoo! ...

Suppose you’re a venture capitalist in San Francisco or Boston, and you’re on the verge of investing big bucks in a promising high-tech firm in Wisconsin. Everything looks right: The management team is in place, the business plan is tight, and the technology is novel....

Washington, D.C. - Reductions in software piracy were reported in several emerging markets, but 35 percent of the packaged software installed on personal computers worldwide in 2005 was illegal. ...

There is both a new World Wide Web and a new, customer-centric world order that businesses and their branding/marketing professionals would be wise to adapt to, according to the leadoff hitters at Brandworks University 2006. ...