Author: WTN News

Brookfield, Wis. - The biggest fear for a doctor may be losing a patient, but a significant annoyance is missing equipment. Les Chappell explains how a Brookfield company is helping physicians avoid the supply closet....

Madison, Wis. - Call it a lesson in brand identity. To better reflect its mission of funding energy-saving technologies, and to avoid confusion with a commonly used technological term, the Center for Technology Transfer in Madison is changing its name to CleanTech Partners, Inc. ...

In the late '90s, a constant parade of start-ups came through my office showing business plans that relied on "monetizing eyeballs" and revenue sharing to generate an income and achieve some splendid valuation. We all know how that story ended: companies - eBay, Amazon, Yahoo,...