Not-so-clever “iconization” is no substitute for smart, savvy branding, as many companies have discovered. Columnist Naseem Javed has had just about enough of this iTrend, and he's calling out overly cute marketers who fail to iDentify something original. ...
While 2006 was a good year for the overall stock market, it was less kind to the biotech sector and a real mixed bag for the large-cap life science companies in the Midwest. How was it for the far more speculative and risky smaller-cap companies?...
Imagine Imago Scientific Instruments, a shining example of Wisconsin's expertise, creating good-paying jobs and selling its atom probe microscopes worldwide. Actually, there's no need to imagine because it's happening, and Imago's growing space in the global nanotech tools market offers more proof of what the...
Believe it or not, your customers can easily be exposed to abuses of your brand online, which can cause you to lose the goodwill you have established in the market. Organizations can take steps to mitigate some of the damage those abuses can cause, and...
The best way for a CIO to gain credibility in the boardroom is to bring value to the business enterprise - both economic and strategic value, says American Family's Byrne Chapman. His Information Services Division has managed to do so with incremental improvements to the...
Epic Systems is one of the reasons that Wisconsin is in the forefront of electronic medical records, and the company would like to add 1,500 more individual offices to its Verona campus. That number is roughly 500 more than the 2,500 employees it now has...
Third Wave Technologies and Digene Corp. are back in court, this time for a dispute over a patent covering a single type of the human papilloma virus. Digene is suing Third Wave, which denies that it's in violation of the patent, in the U.S. District...
The Democratic Party now controls both houses of Congress, and it was reflected in a strong vote in the House of Representatives in favor of lifting President Bush's restrictions on federal funding for embryonic stem cell research. The vote, however, was still well short of...
A U.S. District court in Wisconsin has issued an injunction to enjoin Abbott Laboratories from any further sales of products that infringe on a patent held by Innogenetics, a Belgian-based biopharmaceutical firm. It is the latest in a series of court victories for Innogenetics,...
Podcasts are becoming increasingly popular among content providers and consumers for a variety of reasons, notes Buzz Networks columnist Paul Gibler. If you're considering podcasting entrepreneurship, or simply want to incorporate them into your business or personal life, Gibler offers a few dos and don'ts....