Author: WTN News

Lindsay Stone & Briggs' annual Brandworks University is focused on niche marketing, which offers an alternative to the “one-size-fits-all” approach. Conference speaker Chris Anderson, editor-in-chief of Wired magazine and author of a best-selling book on niche markets, explains how the Internet is helping to drive...

Peter Logothetis believes a CIO's place is in the executive suite, especially if the organization expects its top technologist to experience success. Logothetis, the senior vice president and CIO of QBE Regional Insurance, which includes Madison's General Casualty Insurance, reports directly to the CEO and...

Businesses across Wisconsin have hundreds of millions of dollars at stake in a pending Wisconsin Supreme Court case pitting Menasha Corp. against the state Department of Revenue. Menasha Corp. claims it was improperly charged sales taxes on modified software, which under state law is not...

Corporate Social Responsibility is a hot concept that many corporations around the world are seeking to demonstrate, but there are fundamental questions raised by CSR, according to columnist Tony DiRomualdo. In this edition of Next Generation Workplace, he examines three contrasting views on the societal...

The state's dismal record on information technology implementations has spilled over into budget deliberations. Two IT projects, a data center and a business systems integration, failed to receive the necessary votes for additional funding. The votes were split along partisan lines - Democrats for and...

A relatively well-kept secret in Greater Milwaukee is the business development strategy known as corporate venturing. As columnist Geoff Bastow notes in this edition of Leading IT, the practice may be unfamiliar and uncommon, but it holds great potential for new business development, particularly the...

The cell phone has emerged as an always-on communication tool for more than 80 percent of the nation's population, and a Fox Valley wireless carrier is part of making it a medium for delivering emergency alerts. Einstein Wireless has launched a broadcast system that will...

The Innovation Gap is more than just a sad line of promising ideas snuffed out in an arduous journey from concept to market. In this edition of MedTech Futures, columnist Ogan Gurel laments the surmountable but rarely surmounted obstacles that still block the path of...