Author: WTN News

For wearable technology to live up to the hype, especially when it comes to healthcare, it will have to be "interoperable, integrated, engaging, social and outcomes-driven," according to PwC....

The word audacity comes to mind when I think of the fine line brand leaders must walk. Audacious actions can mean bold and courageous, which will build brand awareness and positive feelings. Audacious can also refer to impudent or cheeky, detracting from the brand’s image....

In the old days, a door-to-door salesman knew his chances of making a sale multiplied if he could talk his way into a home. For today’s retailers, a critical step is getting customers into fitting rooms. Once a customer is trying on a product, she...

A vicious new bug on the Internet has an innocuous name but a nasty potential bite. Meet the Poodle attack, which exploits yet another vulnerability in one of the Internet's basic security protocols that could theoretically give an attacker access to your sensitive online accounts. Google...

You'd be hard-pressed to find a healthcare organization today that is not experiencing some level of digital disruption. Patients are more tech-savvy than ever. They're looking for healthcare organizations to provide services that are as simple to use as online shopping sites. Meanwhile, healthcare organizations...

The iPad is a laptop. So don't expect a huge upgrade this week. In four years, the iPad has gone from zero to a completely mature product, in a way that smartphones haven't. When a friend of mine asked me if he should upgrade his iPad...

There are so many lessons in the innovative Milo’s Kitchen® “food truck for dogs” campaign, let me count the ways. (Yes, you read my words correctly: a food truck, like the outdoor food trucks that populate downtown streets at lunch and public events, serving...