27 Mar McDonald’s Just Bought a Little Known Startup for $300 Million. It Was a Brilliant Move–Here’s Why
No, McDonald’s didn’t buy a competitor.
It bought a tech company.
That’s right–McDonald’s has reached an agreement to acquire Dynamic Yield, an Israeli startup that specializes in “decision logic” technology. This tech uses data acquired from previous purchases to recommend additional purchases. (Think: the “customers like you also bought” suggestions when shopping on Amazon, for example.)