7 Ways To Keep Your Startup Marketing Lean

7 Ways To Keep Your Startup Marketing Lean

Growth doesn’t have to come at a high cost.

If you’ve recently launched a startup, you know your brand needs as much exposure as possible. When you don’t have much capital to work with, however, you may require a more cost-effective strategy.

Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now, and build on your strategy as you get more resources.

Building Brand Awareness And Value

The more people who recognize your brand from a distinctive logo, voice, and design, the better your chances are of getting content in front of them and driving conversions. Products and services evolve naturally the longer a company stays around, but a recognizable brand is like an insurance policy for your business goals.

Don’t think you’ll get away with a catchy yet vague slogan like Visa’s “It’s everywhere you want to be” and create brand value. You haven’t gained enough market penetration. Startups have to use explanatory and emotional cues in their messaging to build awareness and trust.

Yet today’s startups have more power than ever to create brand awareness and value without spending money. Even young individuals on social media can create an impactful brand that resonates with followers. Popular YouTube stars Jenna Marbles and PewDiePie both make more than many actors and actresses, and it all started with a free YouTube channel. The key is finding where your target audience spends time and using those platforms to emotionally connect.

Every piece of content, including tweets, infographics, and short- and longform video, has the potential to resonate with your audience in a meaningful way. Having a social impact also increases the likelihood that current customers who believe in your product offering will recommend your product to friends and colleagues.

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