PC Market Hits Historic Low: Can Windows 10 Save It?

PC Market Hits Historic Low: Can Windows 10 Save It?

Sales of PCs continue to fall as more and more people turn to smartphones and tablets for their computing needs. However, Gartner and IDC predict uptake of Windows 10 could provide a market boost later in the year.

The struggling PC market posted a year-on-year decline of 10.6% following worldwide shipments of 71.9 million units in the fourth quarter of 2015, the first year PC shipments fell below 300 million units since 2008, according to two reports released Jan. 12.

The reports from IT research firms IDC and Gartner indicated a market battered by competition from increasingly capable mobile and tablet devices, as well as persistent challenges from longer-PC lifecycles.

While the 2015 holiday quarter achieved a modest uptick compared to the third quarter, the year-on-year decline in last year’s shipments was nevertheless the largest in history, surpassing the decline of 9.8% in 2013.

On the vendor side, HP retained its lead in the PC market with a 28.1% share in the US, while Dell held the second position with a 23.9% share.

Apple, which continues to buck the trend of an eroding consumer PC market, leveraged the consumer-heavy holiday season to retake third place with a 12.7% share, while Lenovo and Asus rounded out the top five, according to the IDC report.