Yogi Berra’s 5 lessons for today’s entrepreneurs

Yogi Berra’s 5 lessons for today’s entrepreneurs

A daily attempt to sort out the useful from the pointless when it comes to advice.

Baseball legend Yogi Berra’s death on Tuesday has driven plenty of people online to do searches like ” Yogi Berra wisdom” or ” Yogi Berra sayings” or ” Yogi Berra philosophy.” And for good reason: the 90-year-old was known just as much for what came out of his mouth as for the talent he displayed on a baseball diamond.

Here are five “Yogiisms” that bear special meaning to today’s business times and the lessons in them for entrepreneurs.

“When you come to a fork in the road, take it.”— This one’s all about opportunity, and the willingness to seize it without worrying which direction it will take you. Another Yogi quote that makes the same point: “If you don’t know where you are going, you might wind up someplace else.”

“You can observe a lot by watching.”— Berra said this long before technology came to dominate our daily lives, giving this comment even more meaning now. Put down your mobile device and take a good look around you. See how your customers act or how your clients respond to what you’re trying to sell them.

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