06 Jan Five digital trends to watch in 2015
The year 2014 goes down in history as a breakout year for digital healthcare, according to a recent report from StartUp Health, whose stated mission is to help 1,000 health startups reimagine and transform healthcare over the next 10 years.
StartUp Health’s calculations show that some $6.5 billion was invested in digital health in 2014, a 125 percent increase over the $2.9 billion invested in 2013.
“Signs of a maturing market continue as investors place larger bets on fewer companies,” according to the report, which lists the market’s top deals and investors.
StartUp Health executives also reveal the five trends they will be watching closely in 2015:
• Healthcare reform continues to spur innovation: As incentive structures change and new penalties come into effect in 2015, providers and payors look to entrepreneurs to create effective solutions. The unmet need is evidenced as big data and analytics ($1.5 billion); population health ($1.1 billion); and healthcare system navigation ($975 million) net the largest amounts of private funding in 2014.