23 Nov Obama Launches "EDUCATE TO INNOVATE" Program for Excellence in technology, Science, Engineering & Math
Nationwide effort includes over $260 million in public-private investments to move American students to the top of the pack in science and math achievement over the next decade
WASHINGTON, D.C. – Today at the White House, President Obama launched the “Educate to Innovate” campaign, a nationwide effort to help reach the administration’s goal of moving American students from the middle to the top of the pack in science and math achievement over the next decade. President Obama announced a series of partnerships involving leading companies, universities, foundations, non-profits, and organizations representing millions of scientists, engineers and teachers that will motivate and inspire young people across the country to excel in science, technology, engineering and mathematics (STEM). National Academies of Sciences this spring, President Obama announced a commitment to raise America from the middle to the top of the pack internationally in STEM education over the next decade. At that time President Obama also challenged governors, philanthropists, scientists, engineers, educators, and the private sector to join with him in a national campaign to engage young people in these fields. The partnerships announced today are the initial response to this “call to action.”
Additionally, to help meet this goal, the President’s $4.35 billion Race to the Top fund provides a competitive advantage to states that commit to a comprehensive strategy to improve STEM education. Race to the Top will challenge states to dramatically improve their schools and student achievement by raising standards, using data to improve decisions and inform instruction, improving teacher effectiveness, using innovative and effective approaches to turn around struggling schools and making it possible for STEM professionals to bring their experience and enthusiasm into the classroom. These reforms will help prepare America’s students to graduate ready for college and career, and enable them to out-compete any worker, anywhere in the world.
Public Private Partnerships
Time Warner Cable’s “Connect a Million Minds” Campaign: Time Warner Cable, in partnership with FIRST Robotics and the Coalition for Science After School, is launching a campaign to connect over one million students to highly-engaging after-school STEM activities that already exist in their area. Time Warner Cable will use its media platform, Public Service Announcements, 47,000 employees, and a “connectamillionminds.com” website where over 70,000 parents and community members have already pledged to connect a child to STEM. Time Warner Cable has made a commitment of $100 million over the next five years to support this campaign, and will target 80 percent of its corporate philanthropy to STEM.
Discovery Communications’ “Be the Future” Campaign: Discovery Communications, in partnership with leading research universities and federal agencies, is launching a five-year, $150 million cash and in-kind “Be the Future” campaign. This will create content that reaches more than 99 million homes, including a PSA campaign across Discovery’s 13 U.S. networks, a dedicated commercial-free educational kids block on the Science Channel, and programming on the “grand challenges” of the 21st century such as their landmark Curiosity series. Discovery Education will also create rich, interactive education content that it will deliver at no cost to approximately 60,000 schools, 35 million students, and 1 million educators, and through a partnership with the Siemens Foundation, will create STEM Connect, a national education resource for teachers.
Sesame Street’s Early STEM Literacy Initiative: Celebrating its 40th Anniversary, and with First Lady Michelle Obama appearing on the first episode, Sesame Street, in partnership with PNC Bank, is announcing a major focus on science and math for young children and a $7.5 million investment in the effort. Sesame Street’s new season kicked-off with “My World is Green & Growing,” which will be part of a two-year science initiative designed to increase positive attitudes towards nature, deepen children’s knowledge about the natural world and encourage behavior that shows respect and care for the environment. Twenty of the 26 new episodes will have a focus on STEM; 13 focus on science and seven focus on math. In addition, Sesame Workshop, in partnership with PNC Bank’s Grow Up Great Program, is announcing a new math initiative for preschool children entitled Math is Everywhere.
“National Lab Day,” Bringing Hands-on Learning to Every Student: National Lab Day is a historic grassroots effort, online at nationallabday.org, to bring hands-on learning to 10 million students by upgrading science labs, supporting project-based learning, and building communities of support for STEM teachers. The effort is a partnership between science and engineering societies representing more than 2.5 million STEM professionals and almost 4 million educators, with strong financial support from the Hidary Foundation, the MacArthur Foundation, the Bill and Melinda Gates Foundation, and industry partners. Collectively, this partnership is committed to working with more than 10,000 teachers and 1 million students within a year, and 100,000 teachers and 10 million students over the next four years.
National STEM Game Design Competitions: The MacArthur Foundation, Sony Computer Entertainment America, the Entertainment Software Association (ESA) and its partners (the Information Technology Industry Council, the Information Technology & Innovation Foundation, and Microsoft) are launching a nationwide set of competitions that include the design of the most compelling, freely-available STEM-related videogames for children and youth. The competitions will include the 2010 Digital Media and Learning Competition, a $2 million yearly effort supported by the MacArthur Foundation that advances the most innovative approaches to learning through games, social networks and mobile devices. One of the competitions will be open only to children, to help them develop 21st century knowledge and skills through the challenge of game design. This year Sony will participate in one segment of the competition and encourage the development of new games that build on the existing popular video game Little Big Planet.
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