14 Oct Web technology is about to change how we learn
The education industry is on the cusp of being massively disrupted by innovation in Web technology. Like other industries prior, it would like to pretend that it can weather the storm and continues business as usual, with only minor tweaking. We all know how that story ends.
It won’t happen immediately, and the path won’t be a direct one. Marketing giants such foreign-language instructor Rosetta Stone will be able to build healthy businesses off of dying trends — i.e., using the Web as a retail store for pre-packaged content — but these models won’t last long. Educational companies that focus on the needs of the publisher rather than the user are no less vulnerable than other media players, and they face a real risk of being made obsolete by more scalable Web-enabled models.
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