30 Sep Salesforce.com teams with partner to launch FinancialForce.com
Salesforce.com and CODA (via its parent Unit 4 Agresso) are hooking up to create FinancialForce.com. While financial details of the arrangement were not revealed, Salesforce.com is a minority stakeholder in the new company. From the blurbs:
The CODA 2go team and products have transferred to FinancialForce.com, which will be run from the company’s new corporate headquarters in San Mateo, California as well as from its EMEA headquarters in Harrogate in the UK. FinancialForce.com already has established sales, pre-sales and support teams in North America and the UK to take the new solution to market. Salesforce.com will provide first line support for FinancialForce.com, giving customers of both Salesforce CRM and FinancialForce applications a single consistent point of contact.
At first blush this looks like a marketing play by both companies but there is more to this than meets the eye.