02 Sep The race to be an Early Adopter of technologies goes mainstream
For decades, the adoption and use of the latest technologies was limited to a subculture: Whether called “tech enthusiasts” or “gadget geeks,” the implication was that most of the world got along fine with older, established products and services, while a smaller group pursued the most leading-edge technology.
But according to a study released Wednesday by Forrester Research, a marketing firm based in Cambridge, Mass., a shift has taken place. What used to be the pursuit of a few has become decidedly mainstream. We’re all gadget geeks now.
According to the study, which surveyed 53,668 households in the United States and Canada by mail, half of all American adults are gamers. Sixty-three percent of American households have a broadband Internet connection. Three-quarters of American households have cellphones and PCs. And nearly 10 million American households, out of nearly 118 million, added an HDTV in the last year, a jump of 27 percent over 2007.
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