01 Sep Waiter, there is a fly in my soup (and I have an iPhone)
Are online user reviews better when they are written in the heat of the moment or after the writer has returned to the home computer and had some time to cool off? That is the question facing review sites like Yelp and Citysearch when they build mobile applications.
“There’s a trade-off here, and I think the trade-off favors giving users the opportunity to share the experience when they’re feeling it,” said Dinesh Moorjani, head of mobile for Citysearch, which lets users write reviews from its iPhone application.
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