08 Jul A $25 million press release
Why did you click on this article? I bet the headline had something to do with it. So many press releases display boring headlines (“Our Company Is Going To Attend An Obscure Sales Conference Somewhere”) and even more lifeless copy in the body of the release. This is not the sort of story that ends up on the front page of The New York Times. It isn’t the sort of thing that gets argued about on The View.
Below, you will find the secrets I have learned over the years–I’ve sent many releases, some good and some bad–and if I had known these tips from day one, it would have saved me a lot of time.
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