03 Jun Economy has led to software pricing changes
The worldwide recession has hammered IT budgets but has also prompted vendors to make their software pricing and licensing models more customer-friendly, according to a new Forrester Research report.
Forrester’s report looked at how 12 enterprise software vendors’ pricing and licensing strategies changed in the fourth quarter of 2008 and the first quarter of this year.
Easily the most dramatic change was SAP’s recent, well-publicized agreement with user groups around KPIs (key performance indicators) to prove the value of its fuller-featured but more expensive Enterprise Support service.
“The SAP change hasn’t really caused the market to go and say, we’ll do KPIs now,” said the report’s author, analyst Ray Wang.
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