30 Apr Most twitterers are quitters
A Nielsen Online report shows that despite social networking site Twitter’s meteoric rise in popularity, the site is having trouble retaining its community of Twitterers.
Data released from Nielsen Online, which analyzes online media and its audiences, shows the popular social networking site Twitter is struggling with low retention rates: More than 60 percent of Twitter users fail to return the following month.
David Martin, Nielsen Online’s vice president of primary research, wrote a blog post noting that, while celebrity endorsements from the likes of Oprah Winfrey or the rants from commentators like Jon Stewart pushed Twitter’s recognition into a far brighter spotlight, Twitter faces an uphill battle in making sure the flood of recently acquired new users are enticed to stay with the site.
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