Social media offer new tools for business growth

Social media offer new tools for business growth

After hearing rumors that the marketing and communications department that she worked in at the EMD Chemicals Inc. facility in Madison would be relocated to New Jersey, Karren Jeske noticed a job posting made by one of her connections on LinkedIn.
Jeske applied for the position at Milwaukee-based Primum Marketing and Communicationsnc. Soon thereafter, she was interviewed for the job by Primum president Collin Hutt, who then hired her.
A few days later, EMD Chemicals indeed annoued that the communications and marketing department would be relocated to New Jersey. Jeske was offered to keep her job, if she would move to New Jersey. She declined. By finding the job posting on LinkedIn, Jeske was able to remain in Wisconsin as director of public relations at Primum.
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