15 Apr All-in-one Nettops resurrecting desktop market
Just a year ago, this category didn’t exist. But after several Atom-powered all-in-one PCs debuted at the Consumer Electronics Show in January, it’s officially the hottest grouping of desktops on the market.
A category long dominated by Apple’s $1,200 iMac is suddenly rife with nice-looking imitators that pack less power than traditional Windows desktops, but are also gentler on the wallet. They’re a subcategory of desktop PCs called Nettops, and, like Netbooks, they’re generally defined as a computing platform powered by the Atom processor that runs either Windows XP or a version of Linux. Combined with the all-in-one form factor and a smaller screen than most desktops (between 15 inches and 19 inches), they’re essentially the Netbooks of the desktop category.
“A year ago I would have said Netbooks are not going to cannibalize the notebook market. Then the economy went kablooey,” said John Jacobs, director of notebook market research for DisplaySearch. Since then, many people who needed a notebook have chosen to spend $400 on a Netbook instead of the typical $800 on a full-size notebook.
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