07 Apr E-mail spam can generate high cost
APPLETON — Spam is no longer merely nuisance e-mail run amok.
“It’s dangerous,” said Kyle Restoule, co-founder of TechNosis, Appleton, which manages the information technology needs of small- to medium-size businesses.
Spam is electronic junk mail that doesn’t have to be malicious to be costly. The loss of productivity alone adds up. Ferris Research, a San Francisco-based information technology market research firm, estimated it costs 4 cents to delete one spam e-mail. Spam will cost $130 billion worldwide this year, $42 billion in the U.S. alone, according to Ferris.
Restoule said one company, which he declined to identify, receives more than a million spam messages per week.
“All the messages continually bombarding them are taking up their bandwidth,” he said. “They can’t get normal work done on the Internet.”
It’s not uncommon for a person to get 40 to 100 spam messages a day, he said. And as image-based spam makes a strong comeback, unwanted e-mail poses even greater dangers.
“What if those spam messages contain inappropriate stuff, like adult content?” Restoule said.
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