31 Mar Keeping track in a hyper-paced world
Digital agency imc² needed a collaborative project management solution that would adapt to the rapidly changing environment of interactive marketing.
When Bryan Bradley became senior vice president of technology services, one of his primary goals was to bring a formal software development methodology to imc²’s technology practices. Project management is an important part of that methodology because it gives the agency a consistent way to keep track of its resources, accurately estimate project budgets and deliver exceptional work to clients on time and on budget.
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